The 1-Page Marketing Plan Framework

A complete marketing system captured on a single page: a 3x3 grid of nine squares, each a critical stage in turning a stranger into a raving fan. Fill in all nine and you have a living marketing engine instead of a 50-page plan that never gets executed.

Core Principle

"Marketing is not an event — it is a process."

Most businesses treat marketing as disconnected tactics: an ad here, a social post there, a trade show when budget allows. The 1-Page Marketing Plan replaces that randomness with a sequential process across three phases of the customer journey -- BEFORE (identify exactly who the prospect is, craft a message that resonates, place it in the media they consume), DURING (capture leads, nurture the relationship, convert to paying customers), and AFTER (deliver a world-class experience, maximize lifetime value, turn customers into referral sources). When all nine squares work together, you have a marketing machine, not a collection of tactics.

Scoring

Goal: 10/10. Score by counting how many of the nine squares are filled in specifically and measurably -- a square counts only when it would pass its row in the Quick Diagnostic (e.g. square 1 counts only if you can describe the ideal customer in one specific paragraph; square 2 only if you can complete "We are the only that "). Map the count to the band below. Always state the current score and the specific improvements needed to reach 10/10.

The 9-Square Grid

See references/one-page-plan-template.md when filling the grid -- it has the blank 9-square template with per-square prompts plus two fully worked examples.

BEFORE Phase (Prospect to Lead)

1. Target Market

Core concept: Use the PVP Index (P