draft-landing

Use when asked to structure a landing page, design page layout for conversion, or plan landing page information architecture. Examples: "landing page structure for SaaS", "conversion-optimized layout"

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tonone Plugin
ai agency Category

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ai agency v1.8.0
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Installation

This skill is included in the tonone plugin:

/plugin install tonone@claude-code-plugins-plus

Click to copy

Instructions

draft-landing — Landing Page Information Architecture

Follow the output format defined in docs/output-kit.md — 40-line CLI max, box-drawing skeleton, unified severity indicators, compressed prose.

When to use

User needs a landing page structure, section order, or conversion-optimized layout. Product type is known or discoverable.

Workflow

  1. Identify product type from user request or project context
  2. Search landing page patterns:

   python3 -m draft_agent.uiux search --domain landing --query "{product_type}" --limit 3
  1. Search product reasoning for audience + conversion context:

   python3 -m draft_agent.uiux search --domain product --query "{product_type}" --limit 3
  1. Validate each section against the "so what?" test — every section must earn its place
  2. Output section order with CTA placement markers

Output format


┌─ Landing Page IA — {product_type} ──────────────────────────────────┐
│ #  │ Section            │ Purpose                    │ CTA?          │
├────┼────────────────────┼────────────────────────────┼───────────────┤
│  1 │ {section_name}     │ {purpose}                  │ Primary CTA   │
│  2 │ {section_name}     │ {purpose}                  │ —             │
│  3 │ {section_name}     │ {purpose}                  │ Secondary CTA │
│  … │ …                  │ …                          │ …             │
└────┴────────────────────┴────────────────────────────┴───────────────┘

Conversion strategy: {strategy}
CTA copy guidance:   {cta_guidance}

Anti-patterns

  • Never skip the "so what?" test per section — if a section can't answer it, cut it
  • Never add sections without a clear conversion purpose
  • Never place the primary CTA below the fold on the first screen
  • Never structure the page without knowing the primary audience and their job-to-be-done

Delivery

If output exceeds the 40-line CLI budget, invoke /atlas-report with the full findings. The HTML report is the output. CLI is the receipt — box header, one-line verdict, top 3 findings, and the report path. Never dump analysis to CLI.

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