ga4-data-api-query
Build a runReport request against the GA4 Data API v1 — pick valid metric/dimension combinations, set date ranges that respect data-freshness limits, apply filters, paginate large result sets, handle sampling thresholds. Trigger with "query GA4", "GA4 Data API", "runReport", "fetch GA4 metrics", "GA4 pageviews", "GA4 sessions".
Allowed Tools
Provided by Plugin
ga4-pack
Claude Code skill pack for Google Analytics 4 — auth setup, Data API v1 patterns, Realtime API, BigQuery export, common reports (DAU/MAU, retention, attribution).
Installation
This skill is included in the ga4-pack plugin:
/plugin install ga4-pack@claude-code-plugins-plus
Click to copy
Instructions
GA4 Data API v1 — runReport
The Data API v1 is the canonical read path for GA4. One endpoint (runReport) covers most use cases. Two paths matter for picking the right query: dimensions describe rows (date, page, source), metrics describe values (sessions, users, events). Not every combination is valid — see "Compatibility" below.
Prerequisite: auth working (see ga4-auth-setup).
The minimum viable query
from google.analytics.data_v1beta import BetaAnalyticsDataClient
from google.analytics.data_v1beta.types import (
RunReportRequest, DateRange, Metric, Dimension,
)
client = BetaAnalyticsDataClient()
req = RunReportRequest(
property="properties/123456789", # YOUR property ID (digits only)
date_ranges=[
DateRange(start_date="30daysAgo", end_date="today"),
],
metrics=[Metric(name="activeUsers")],
dimensions=[Dimension(name="date")],
)
resp = client.run_report(req)
for row in resp.rows:
date = row.dimension_values[0].value # YYYYMMDD string
users = row.metric_values[0].value # numeric string
print(f"{date}: {users}")
That's the full skeleton. Everything below extends this shape.
The 12 metrics worth knowing
| Metric | What it counts | Notes |
|---|---|---|
activeUsers |
Unique users with engagement in the window | The "users" people mean by default |
newUsers |
First-seen users in the window | |
totalUsers |
All users (engaged or not) — superset of activeUsers |
|
sessions |
Sessions started in the window | Re-engages after 30min inactivity |
engagedSessions |
Sessions ≥10s OR ≥2 pageviews OR ≥1 conversion | The "good" sessions |
screenPageViews |
Pageviews + app screenviews combined | What people mean by "pageviews" |
eventCount |
Total event count (every event, not just page_view) |
Often misleadingly large |
bounceRate |
(sessions - engagedSessions) / sessions |
Lower is better |
averageSessionDuration |
Avg seconds per session | Across sessions, not engagedSessions |
eventsPerSession |
eventCount / sessions |
|
conversions |
Events flagged as conversions in the property setup | Property-specific |
totalRevenue |
Sum of purchase event revenue |
Currency = property default |
bounceRate and averageSessionDuration are ratios — don't SUM them across rows; they're already aggregated within each row's group.
The 12 dimensions worth knowing
| Dimension | Cardinality | When to use |
|---|---|---|
date |
Low (1/day) | Time series |
dateHour |
Med | Intra-day patterns |
pagePath |
High | Top-pages reports |
pageTitle |
High | When path is opaque (e.g. SPA hash routes) |
sessionSource / sessionMedium |
Med | Attribution |
sessionDefaultChannelGrouping |
Low (~12 channels) | High-level traffic source breakdown |
country / region / city |
Med / Med / High | Geo |
deviceCategory |
Low (desktop/mobile/tablet) | |
browser / operatingSystem |
Med | Tech audit |
landingPage |
High | Entry-page reports |
eventName |
Med | Event-level breakdowns |
customEvent: |
Property-specific | If you defined custom dimensions in the property setup |
Compatibility — not every (dim, metric) combo is valid
GA4 enforces a compatibility matrix at the API level. If you ask for sessions + customEvent:purchaseId together you may get an empty result or a 400 INVALID_ARGUMENT. Two rules cover ~90% of cases:
- User-scoped vs session-scoped vs event-scoped dimensions don't always mix with each other's metrics. Stick to dimensions in the same scope as your headline metric where possible.
- High-cardinality custom dimensions can trigger sampling. GA4 will silently sample if a single query touches more than the property's data-quota threshold; the response includes
metadata.dataLossFromOtherRow=true. Check it.
If you're unsure, query the compatibility metadata endpoint:
from google.analytics.data_v1beta.types import CheckCompatibilityRequest
compat = client.check_compatibility(CheckCompatibilityRequest(
property="properties/123456789",
dimensions=[Dimension(name="pagePath"), Dimension(name="sessionSource")],
metrics=[Metric(name="screenPageViews"), Metric(name="sessions")],
))
print(compat)
Filters
Filters are nested expressions. The common case: filter rows by a dimension value.
from google.analytics.data_v1beta.types import (
FilterExpression, Filter, FilterExpressionList,
)
# Just pages under /docs/
docs_only = FilterExpression(
filter=Filter(
field_name="pagePath",
string_filter=Filter.StringFilter(
match_type=Filter.StringFilter.MatchType.BEGINS_WITH,
value="/docs/",
case_sensitive=False,
),
),
)
# AND combine: organic search AND not from referrer "spam.com"
combined = FilterExpression(
and_group=FilterExpressionList(expressions=[
FilterExpression(filter=Filter(
field_name="sessionMedium",
string_filter=Filter.StringFilter(
match_type=Filter.StringFilter.MatchType.EXACT,
value="organic",
),
)),
FilterExpression(not_expression=FilterExpression(filter=Filter(
field_name="sessionSource",
string_filter=Filter.StringFilter(
match_type=Filter.StringFilter.MatchType.EXACT,
value="spam.com",
),
))),
]),
)
req = RunReportRequest(
property="properties/123456789",
date_ranges=[DateRange(start_date="30daysAgo", end_date="today")],
metrics=[Metric(name="sessions")],
dimensions=[Dimension(name="pagePath")],
dimension_filter=docs_only,
)
Use metric_filter for filtering by metric (e.g. only rows where sessions > 100). Same shape.
Date ranges
| Form | Meaning |
|---|---|
"2026-05-01" |
Absolute (ISO date) |
"30daysAgo" |
Relative — N days before today |
"yesterday", "today" |
Named relative |
"NdaysAgo" to "today" |
Standard rolling window |
GA4 has 48-hour data freshness — today's numbers fluctuate; yesterday's settle ~24h after midnight in the property's timezone; numbers older than 48h are stable. Don't draw conclusions from "today" alone.
Multiple date_ranges in one request gives you a comparison report:
DateRange(start_date="30daysAgo", end_date="yesterday", name="current"),
DateRange(start_date="60daysAgo", end_date="31daysAgo", name="prior"),
The response will have dateRange as an extra dimension on each row.
Pagination
req = RunReportRequest(
# ... as above
limit=10_000, # max 250_000 per request
offset=0,
)
resp = client.run_report(req)
# resp.row_count is the TOTAL matching rows; resp.rows is the current page
while resp.row_count > req.offset + len(resp.rows):
req.offset += len(resp.rows)
resp = client.run_report(req)
# process resp.rows
For result sets over ~1M rows, use ga4-bigquery-export instead.
Sampling — always check
resp = client.run_report(req)
if resp.metadata.data_loss_from_other_row:
print("WARNING: data was sampled. Tighten date range, drop high-cardinality dimensions, or use BigQuery export for unsampled data.")
If sampled, results are statistically valid but not exact. For exact counts, BigQuery export is the only path.
Common errors
| Error | Cause | Fix |
|---|---|---|
400 INVALID_ARGUMENT: dimension X is incompatible with metric Y |
Compatibility matrix violation | Use check_compatibility to find a valid combination |
400 The request must contain at least one valid dimension |
All dimensions in the list are invalid (typo, deprecated name) | Check the Dimensions & metrics explorer |
503 RESOURCE_EXHAUSTED |
Per-property quota hit | Wait 1h or raise quota; batch fewer queries |
Empty rows despite valid query |
Date range outside data window OR property has no data for that period | Sanity-check with a known-good query (e.g. activeUsers over today) |
Related skills
ga4-auth-setup— prerequisitega4-realtime-api— for "right now" data instead ofrunReport's ~24h lagga4-common-reports— copy-paste recipes for the canonical 6-7 reportsga4-bigquery-export— when you've outgrown the Data API